Gomez launches Lovato collaboration

Selena Gomez has released a new makeup bundle in collaboration with Demi Lovato. The product is called the Delena Soft Pinch Blush Bundle. The name references the nickname fans used for the pair. Gomez runs the Rare Beauty cosmetics line.

The two women first appeared together on Disney Channel. They starred in Princess Protection Program in 2009. They have remained friends for more than 20 years. Gomez attended the opening night of Lovato's It's Not That Deep tour earlier this year. She took photos backstage during that event.

For the campaign launch, the pair recreated their movie poster looks. Gomez wore a teal dress and sat on a pile of luggage. Lovato wore a yellow gown and a crown. The visual setup mirrored the promotional materials for their 2009 film.

Gomez called the collaboration a beautiful reminder of their history. She said the experiences they shared are truly unique. She added that it is a chance to celebrate who they are today. Lovato described the project as a full-circle moment. She noted that they have shared many memories since childhood.

Lovato said she has loved the brand's liquid blush since the launch. She stated that working on the new item was really fun. She compared being on set to being in their old bedrooms making videos and playing with makeup.

The campaign is titled Still Making Each Other Blush. It is part of a nostalgic marketing push for the Rare Beauty line. The new bundle is now available to consumers.